Huge Shifts in Consumer Behavior Made Easier to Understand, Quantify and Anticipate
Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.
John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:
plan your business better;
support your decisions with facts; and
clarify the demographic confusion using the groupings and frameworks used in this book.
John Burns, Chris Porter, and their team support everything with more than 100 easy-to-read charts and plenty of facts. Those interested in change in America should read this book right away.
Big Shifts Ahead featured in Times Square, New York City.
Our youngest reader, Finley Porter, supporting her dad (co-author Chris Porter), on launch day.
“I applaud John Burns and Chris Porter’s bold challenge to the conventional wisdom on demographics. Their analysis provides valuable insights for any marketer working to unlock value for their customers.”
“Big Shifts Ahead is aptly titled. A valuable and interesting read for both business planners and anyone interested in thinking about who Americans are.”
“This is one of the best books you can read on demographics and consumer spending.”
“John Burns and Chris Porter make a phenomenal case for how demographics trends influence long-term societal behavior.”
“Really great way to break down the generations. You may have a game changer on your hands!”
“It’s a great book. There were a number of great takeaways for me.”
“John Burns and Chris Porter masterfully use graphs and demographic data to illustrate many of the past and future trends.”
“The single most important work on forecasting consumer behavior in a generation.”
“John Burns and Chris Porter’s Big Shifts Ahead should be a must read for individuals making long term Real Estate investment decisions.”
“Fantastic read, engaging, relatable and a ‘could not put it down’ experience. This well-thought out decade-born approach now provides the backdrop for key business decisions we make every day.”
“It has become a great reference for me in talking on a macro level with investors.”
“Best book I’ve read in 10 years.”
“This book is fascinating.”
“I truly believe your efforts and those of Chris Porter are truly industry changing in viewing and understanding demographic cohorts.”
“John’s book is the best I’ve seen related to age demographics and their impact on housing. Usually, we have to search many sources to get the type of information he has compiled in one place. I highly recommend the book.”
“Burns and Porter significantly redefine the notion of demographics in a way that will allow executives to sharpen WHO they are targeting as buyers and HOW to reach and resonate with that buying cohort.”
“I really enjoyed your book. I ended up buying eleven more copies and giving them to folks at work, friends and my kids.”
“[Big Shifts Ahead] lives up to the title, describing demographic shifts and interpreting what they mean for the future of business.”
“Part of their genius is to look at vast amounts of data, find the connections and reveal big picture concepts that contradict common wisdom in simple and easy to understand terms. “Big Shifts Ahead” is an amazing book.”
“It’s great to read data like this and to see how easiy it can be to digest the demographics information as it’s presented. Our leadership team will read the book as a book study. We will purchase books for our students taking economics and psychology.”
Big Shifts Ahead: Demographic Clarity for Businesses has been covered/featured by the following:
